Trends Archives - Design-UpSkill https://vivalaviolette.com/category/trends/ Welcome to blog about Web-Design. Explore our content and learn something new everyday Mon, 15 Dec 2025 10:19:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://vivalaviolette.com/wp-content/uploads/cropped-9066ff3bf09c4813b835ffb5106a9284-32x32.png Trends Archives - Design-UpSkill https://vivalaviolette.com/category/trends/ 32 32 What is the best white label SEO tool? https://vivalaviolette.com/what-is-the-best-white-label-seo-tool/ Mon, 15 Dec 2025 10:19:53 +0000 https://vivalaviolette.com/?p=220 A white label SEO tool allows agencies to deliver SEO data through software that looks like their own product. Clients access dashboards, reports, and insights branded with the agency’s logo, colors, and domain, without seeing the third-party platform behind the scenes. This matters because SEO results are easier to sell […]

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A white label SEO tool allows agencies to deliver SEO data through software that looks like their own product. Clients access dashboards, reports, and insights branded with the agency’s logo, colors, and domain, without seeing the third-party platform behind the scenes.

This matters because SEO results are easier to sell and retain when they feel proprietary. Instead of sending screenshots or exports from multiple tools, agencies can present a single branded system where clients track performance, issues, and progress over time.

A reliable white label SEO platform should include:

  • Client dashboards that match your brand identity
  • Automated reports delivered on a schedule
  • Core SEO features such as audits and rank tracking
  • Integrations with Google Search Console and analytics tools
  • Controlled access for clients and internal teams

Below is a practical overview of the most popular white label SEO tools used by agencies today.

1. Sitechecker

Sitechecker white label SEO tool is a full SEO platform built with agency workflows in mind. It combines technical SEO, rank tracking, site monitoring, and analytics dashboards, all wrapped in a flexible white label setup.

Branding applies across the entire client experience. Dashboards, shared links, scheduled reports, alerts, and notification emails can all reflect the agency’s identity. Clients interact with what feels like the agency’s own SEO system rather than a third-party product.

User access is also agency-friendly. Teams can invite clients, colleagues, or partners without worrying about per-seat pricing, and permissions can be adjusted at the project level.

Pros

  • Fully branded dashboards, reports, alerts, and email notifications
  • Unlimited users with flexible permission settings
  • Strong technical audits and ongoing site monitoring
  • Daily rank tracking with local SEO and AI overview visibility
  • Built-in Google Search Console reporting with complete datasets

Cons

  • No native link outreach or campaign management module
  • Designed specifically for SEO, not multi-channel marketing

Conclusion
Sitechecker is well suited for agencies that want one branded platform to manage audits, rankings, monitoring, and client reporting without stitching together multiple tools. It works especially well for long-term SEO retainers and technical SEO projects.

2. AgencyAnalytics

AgencyAnalytics focuses primarily on reporting and client communication. It provides white-labeled dashboards and automated reports that agencies can share through a branded portal. Custom domains, logos, and color schemes help reinforce agency ownership.

While the platform includes rank tracking and basic SEO metrics, it’s not intended to replace a full SEO suite. Many agencies use it as a reporting layer on top of other SEO tools.

Pros

  • Clean, fully branded client dashboards
  • Automated report scheduling
  • Designed for managing many client accounts

Cons

  • Limited technical SEO and monitoring features
  • Shallow site audit capabilities
  • Costs rise as integrations are added

Conclusion
AgencyAnalytics is best for agencies that prioritize client-friendly reporting and already have separate tools handling SEO execution.

3. SEMrush (Agency Growth Kit)

SEMrush is a widely used marketing platform covering SEO, PPC, content, and competitive analysis. The Agency Growth Kit adds branded reports and a client portal to the standard SEMrush offering.

This allows agencies to share polished reports while continuing to use SEMrush’s extensive data sources. However, white label customization is restricted compared to agency-focused tools, and the Agency Growth Kit increases the overall subscription cost.

Pros

  • Access to one of the largest SEO and marketing databases
  • Branded reports and client access options
  • Strong keyword and competitor research capabilities

Cons

  • Limited branding flexibility
  • Extra cost for agency features
  • Complex interface for client-facing use

Conclusion
SEMrush with the Agency Growth Kit makes sense for agencies already invested in the SEMrush ecosystem that want basic branded reporting without changing tools.

4. DashThis

DashThis is a reporting platform built to visualize marketing data. It allows agencies to create branded dashboards and share them via live links or PDFs. Setup is quick, and the interface is easy for clients to understand.

DashThis does not offer built-in SEO tools. Instead, it relies on integrations to pull data from external platforms, making it better suited for presentation than execution.

Pros

  • Simple, branded dashboards with custom visuals
  • Automated reporting workflows
  • Good for combining multiple marketing channels

Cons

  • No native SEO audits or rank tracking
  • Limited report customization depth
  • Basic access controls

Conclusion
DashThis is a solid option for agencies that need visual marketing reports but already manage SEO in other tools.

5. Raven Tools

Raven Tools combines SEO functionality with reporting in a single platform. It includes site audits, keyword tracking, backlink analysis, and white-labeled reports that can be scheduled and shared with clients.

Branding options are relatively basic, and reports rely on predefined templates. Still, it offers a balanced set of features for agencies looking for simplicity.

Pros

  • Core SEO tools included
  • White-labeled reports with scheduling
  • Straightforward onboarding and pricing

Cons

  • Limited branding customization
  • Fixed report structures
  • Basic user permission options

Conclusion
Raven Tools is a practical choice for agencies that want an all-in-one SEO solution with light white label capabilities and minimal setup.

Final conclusion

White label SEO software helps agencies control how their work is presented and perceived. Reporting-focused platforms like DashThis and AgencyAnalytics excel at visualization, while SEMrush remains a research powerhouse. Raven Tools offers a simpler, cost-effective balance.

Sitechecker stands out by combining strong white label branding with hands-on SEO tools in a single platform. For agencies that want fewer tools, clearer workflows, and a consistent client experience under their own brand, it offers the most complete solution.

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Top Landing Page Design Mistakes That Kill Conversions https://vivalaviolette.com/top-landing-page-design-mistakes-that-kill-conversions/ Mon, 15 Dec 2025 10:17:05 +0000 https://vivalaviolette.com/?p=215 A landing page’s primary purpose is to drive visitors to take action—whether it’s signing up, buying a product, booking a call, or downloading something. But the reality is, most landing pages fall short because they confuse users, overload them with options, or fail to communicate the value clearly. Let’s explore […]

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A landing page’s primary purpose is to drive visitors to take action—whether it’s signing up, buying a product, booking a call, or downloading something. But the reality is, most landing pages fall short because they confuse users, overload them with options, or fail to communicate the value clearly.

Let’s explore the most common design mistakes that kill conversions and what you can do to fix them.

1. Unclear Value Proposition Above the Fold

Your headline is the first impression you make on a visitor. If they don’t immediately understand what you’re offering, they’ll leave. Most visitors only spend a few seconds deciding whether to stay, so it’s crucial that your value proposition is crystal clear from the start.

Mistake: Headlines that are vague or overused, like “Innovative Solutions for Modern Businesses,” don’t tell visitors exactly what you’re offering.

Solution: Your headline should answer three key questions: What is this? Who is it for? Why should I care?
For example, instead of “Smarter Growth Starts Here,” use something like “All-in-One Project Management for Remote Teams.” This immediately tells users what the product is, who it’s for, and why it matters.

2. Too Many Calls to Action

When visitors are presented with too many options, they freeze. A landing page with several calls to action (CTAs)—such as “Sign Up,” “Learn More,” and “Contact Us”—creates confusion and diffuses the page’s main goal.

Mistake: Trying to cover every possible action dilutes focus and prevents visitors from committing to any one thing.

Solution: Your landing page should guide users toward one clear goal. If your objective is to get demo requests, focus entirely on that action. Other secondary CTAs should be visually de-emphasized or removed completely.

A focused landing page, with one clear CTA, will always outperform one that tries to cater to every possible user action.

3. Weak Visual Hierarchy

People don’t read— they scan. This means if your design doesn’t guide their eyes toward the most important information, they might miss it. A lack of visual hierarchy can cause confusion, leading users to overlook key details and ultimately leave without taking action.

Mistake: Using headings that don’t stand out from body text, cluttered layouts, or information that isn’t arranged logically can make your page hard to navigate.

Solution: Organize your page so that users naturally follow a clear flow. Start with a strong headline, followed by a subheadline, key benefits, proof (such as testimonials or case studies), and finally, the CTA. Break up text into short paragraphs and use bullet points or icons to make key information easier to digest. This layout not only keeps the page clean but ensures that important information is always front and center.

4. Ignoring Mobile Experience

With mobile traffic dominating, your landing page needs to be mobile-friendly. Yet many landing pages still prioritize desktop design and ignore how users will interact with the page on smaller screens.

Mistake: Tiny buttons, text blocks that are overwhelming on mobile, or popups that take over the screen all contribute to a bad mobile experience.

Solution: Prioritize mobile-first design, ensuring that buttons are large enough to tap, text is easy to read, and the page loads quickly. Regularly test the mobile version of your landing page, not just using tools but also manually on various devices. Mobile optimization should be just as important as desktop design.

5. Lack of Social Proof

Trust is a major factor in conversions. Visitors are more likely to take action if they can see that others have had a positive experience with your product or service.

Mistake: Skipping social proof or using generic testimonials without any real substance.

Solution: Include testimonials from real customers with specific outcomes. If possible, show names, job titles, and companies alongside the testimonials to add credibility. You can also use case studies, client logos, or reviews to reinforce trust. Place social proof strategically, especially near the decision-making points on the page, such as before the CTA.

6. Asking for Too Much Information

When it comes to forms, less is often more. The more fields you add to a form, the less likely users are to complete it. Long, complicated forms are a major barrier to conversion.

Mistake: Asking for unnecessary details too early in the process can overwhelm users and lead to form abandonment.

Solution: Only ask for the information you absolutely need. If you can get away with asking for just a name and email, do it. Move any additional questions to later stages of the process. Also, provide clear explanations of what happens after the user submits their information. For example, tell them they’ll receive a follow-up within 24 hours or offer a free resource after submission.

7. Distracting Visuals and Animations

Animations can enhance the user experience if done right, but when they’re overused or distracting, they can take attention away from the CTA and confuse the visitor.

Mistake: Adding unnecessary animations, stock photos that don’t add value, or flashy background videos that slow down the page.

Solution: Use visuals that are meaningful and support your message. For example, product images, before-and-after comparisons, or illustrations that help explain the offer. Animations should only be used sparingly and should guide the user’s focus, not pull it away. Avoid background videos that slow down load times, as page speed is critical to conversions.

8. Slow Load Times

The faster your landing page loads, the better the user experience. Slow loading times can frustrate visitors and cause them to abandon the page before they even see your offer.

Mistake: Large image files, unnecessary scripts, and an overload of third-party widgets can dramatically slow down page speed.

Solution: Optimize images, reduce the number of scripts and fonts, and streamline your design to minimize load times. Speed is essential, and a faster page leads to a better user experience and, ultimately, more conversions.

9. Not Handling Objections

Every visitor has concerns—whether it’s about price, commitment, or the risk of taking action. Failing to address these objections can lead to abandonment.

Mistake: Leaving users with doubts about the product, service, or next steps without addressing potential objections.

Solution: Proactively answer common questions or concerns. Use a short FAQ section to address issues like pricing, refunds, or trial periods. You can also reduce perceived risk by offering guarantees, like a money-back promise or no-credit-card-needed free trials.

10. Designing for Stakeholders, Not Users

It’s easy to fall into the trap of designing a page to please internal stakeholders or follow trends instead of focusing on the actual needs of the users.

Mistake: Designing a landing page based on personal preferences, internal feedback, or outdated ideas of what “looks good” rather than what drives conversions.

Solution: Keep the focus on what works for your target audience. Test ideas based on real user behavior, not subjective opinions. Your design decisions should always be guided by the goal of improving user experience and making decisions easier for visitors.

Final Thoughts

Building a high-converting landing page doesn’t require complex design techniques or flashy elements. It’s about understanding your visitors and creating a seamless experience that guides them toward taking action.

By eliminating confusion, offering clear direction, and focusing on user needs, you can turn your landing page into a conversion powerhouse.

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Maximizing Results: How to Optimize Your Mobile App Design Process https://vivalaviolette.com/maximizing-results-how-to-optimize-your-mobile-app-design-process/ Thu, 25 May 2023 12:35:48 +0000 https://vivalaviolette.com/?p=118 Why User Testing is Critical for Mobile App Design Mobile app development is a complex process that requires various stages, including ideation, prototyping, and design. While each stage is crucial for the app’s success, there is one phase that stands out: user testing. User testing is a vital part of […]

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Why User Testing is Critical for Mobile App Design


Mobile app development is a complex process that requires various stages, including ideation, prototyping, and design. While each stage is crucial for the app’s success, there is one phase that stands out: user testing. User testing is a vital part of the mobile app design process that can have a significant impact on the app’s usability, user experience, and overall success.

What is user testing?

User testing is the process of evaluating a mobile app’s performance by observing real users as they interact with it. This procedure entails testing various aspects of the app, including its navigation, user interface, and content. User testing can be conducted through various methods, such as A/B testing, usability testing, and beta testing.

A/B Testing: This method involves presenting users with two or more versions of the app and analyzing their responses to determine which version performs better. It allows developers to make data-driven decisions based on user preferences and behavior.

Usability Testing: Usability testing focuses on evaluating how intuitive and user-friendly the app is. Participants are given specific tasks to perform on the app while their interactions and feedback are closely observed. This helps identify any usability issues or areas for improvement.

Beta Testing: Beta testing involves releasing a pre-release version of the app to a select group of users who provide feedback and report any bugs or issues they encounter. This allows developers to identify and address potential problems before the app is launched to the wider audience.

User testing plays a vital role in the design process of mobile apps, offering a range of benefits that enhance the overall success and user experience. By identifying usability issues, gathering user feedback, reducing development costs, increasing user engagement, and enhancing app success, user testing ensures that the app meets user expectations and stands out from the competition.

Identifying Usability Issues

One of the primary benefits of user testing is the ability to identify usability issues that may hinder the app’s performance. Through user testing, developers can uncover navigation problems, slow loading times, and bugs that can negatively impact the user experience. By addressing these issues, app developers can create a seamless and user-friendly interface that keeps users engaged and satisfied.

Gathering User Feedback

User testing provides a valuable opportunity to gather feedback directly from real users. This feedback helps app developers understand user needs, preferences, and pain points. By analyzing user feedback, developers can gain insights into the app’s strengths and weaknesses, allowing them to make informed decisions on how to improve the app’s features and functionalities. Incorporating user feedback ensures that the app aligns with user expectations and provides a positive user experience.

Reducing Development Costs

User testing early in the development process can save significant costs in the long run. By identifying usability issues and bugs during user testing, developers can address these issues before the app’s launch. This proactive approach reduces the likelihood of expensive redesigns or redevelopments later on. By investing in user testing, app developers can save time, resources, and money by ensuring a smoother and more efficient development process.

Increasing User Engagement

User testing plays a crucial role in increasing user engagement and retention. By improving the user experience based on user feedback, developers can create an app that users find enjoyable and intuitive to use. By addressing user needs and pain points, developers can enhance user engagement, encouraging users to spend more time within the app and increasing their likelihood of returning. User testing helps create an app that users love to use and recommend to others, resulting in higher user satisfaction and loyalty.

Enhancing App Success

Ultimately, user testing contributes to the overall success of a mobile app. By incorporating user feedback and addressing usability issues, developers can create an app that meets user expectations and stands out in the market. By understanding user needs and preferences, developers can make informed decisions on features, design elements, and functionalities, resulting in higher adoption rates and user satisfaction. User testing ensures that the app resonates with its target audience, increasing its chances of success in the competitive app market.

Tips for conducting user testing

To get the most out of user testing, it’s essential to conduct it properly. Here are some tips for conducting user testing:

Define your goals: Before conducting user testing, define your goals and what you want to achieve. This will help you to focus on the key areas of the app that need to be tested.
Identify your target audience: Identify the target audience for your app and recruit participants who match that profile. This will ensure that you are getting feedback from the right users.
Create a testing plan: Create a testing plan that outlines the process and the metrics you will use to measure success. This plan should include the test scenarios, user tasks, and the questions you will ask participants.
Use the right tools: There are many user testing tools available that can help you to conduct user testing effectively. Choose a tool that suits your needs and budget.

5 Proven Tips for Streamlining Your Mobile App Design Process

As mobile apps become more integral to modern life, businesses across industries have recognized the importance of providing a seamless user experience to attract and retain users. However, designing an app that meets user needs and expectations is no easy feat. It requires a streamlined mobile app design process that can handle the complexities of modern app development.

In this article, we’ll discuss five proven tips for streamlining your mobile app design process and creating apps that users will love.

Define Your Goals and Objectives
Before you start designing your app, it’s essential to define your goals and objectives. Understanding what you want to achieve with your app can help you prioritize features, design choices, and development efforts.

Start by identifying the key metrics you’ll use to measure the success of your app. These could be anything from user engagement to revenue generated. Once you’ve defined your metrics, prioritize the features and design elements that will drive those metrics.

Get Feedback Early and Often
Getting feedback early and often is key to a successful mobile app design process. Don’t wait until your app is fully designed before testing it with users. Instead, start testing your app as early in the process as possible.

Create rough wireframes or sketches of your app and get feedback from users. This will help you identify any usability issues or design flaws before you invest significant resources in development.

Maximizing Results: How to Optimize Your Mobile App Design Process

Keep Your Design Simple and Consistent
Simplicity and consistency are essential to good mobile app design. Keep your design simple by focusing on the features that are most important to your users. Don’t clutter your app with unnecessary features or design elements.

Additionally, strive for consistency in your app’s design. Use the same visual language and design elements throughout your app to create a cohesive user experience.

Leverage Prototyping Tools
Prototyping tools are a valuable resource for streamlining the mobile app design process. These tools allow you to create interactive prototypes of your app without writing any code. This means you can quickly test and iterate on your app’s design before investing in development.

There are many prototyping tools available, ranging from free tools like Figma to more advanced tools like Adobe XD. Find a tool that works for your team and start prototyping your app’s design.

Collaborate Effectively
Effective collaboration is essential to a streamlined mobile app design process. Make sure your team has clear communication channels and is aligned on the app’s goals and objectives.

Consider using collaboration tools like Trello or Asana to track progress and assign tasks. Additionally, ensure that everyone on your team has access to the same design files and resources to avoid any version control issues.

In conclusion, streamlining your mobile app design process is crucial for creating high-quality apps that meet the needs and expectations of your users. By incorporating user testing into your design process and following best practices, such as establishing a clear project scope and collaborating effectively with your team, you can create mobile apps that are both visually appealing and functional. Whether you are a seasoned app designer or just starting out, the tips and strategies discussed in these articles can help you optimize your design process and create mobile apps that stand out in a crowded market. And if you need help with your mobile app design process, Orangesoft’s app design services can provide you with professional and customized solutions to meet your specific business needs.

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4 Web Designer Skills To Turn You Into A Terrific Web Designer https://vivalaviolette.com/4-web-designer-skills-to-turn-you-into-a-terrific-web-designer/ Fri, 25 Nov 2022 14:27:12 +0000 https://vivalaviolette.com/?p=52 In an era defined by the rapid emergence of digital technology, the creation, development and maintenance of user-friendly websites has indeed turned into a challenging task. The traditional, compartmentalized modes of designing professional and competent sites are simply not applicable anymore. Instead, a new demand for full-stack designers with the […]

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In an era defined by the rapid emergence of digital technology, the creation, development and maintenance of user-friendly websites has indeed turned into a challenging task. The traditional, compartmentalized modes of designing professional and competent sites are simply not applicable anymore. Instead, a new demand for full-stack designers with the capability of crafting dynamic, innovative and sophisticated websites has slowly begun to gain significant traction. 

To succeed in their web design careers, these full-stack designers are expected to be highly proficient in the arenas of graphic design, proprietary software, UX/UI, SEO, code writing, and so on. In other words, these designers are required to deal with both front-end and back-end designing processes in an efficient, futuristic and effective way. However, for doing this, they need to acquire some basic web designer skills. 

Here is a list of the top web designer skills, developing which can easily help you land an attractive web design job within no time.

1. Basic Designing Tools 

The first web designer skill that you must acquire is an understanding of basic designing tools. These tools are the primary platforms using which you can craft a promising website. However, you will need to make sure that you use the right tools at the right time. For instance, Photoshop is a good instrument for image processing, but when it comes to graphic design, Adobe Illustrator will prove to be more helpful. Getting familiar with such intricacies will acquaint you with the entire designing canvas. 

2. UX/UI And Visual Design 

According to recent research, 75% of people form an opinion about a website, based completely on its look and feel. This means that to become a web designer, you will have to master the craft of enhancing the UX (user experience) & UI (User interface). Begin by designing a website that is visually appealing. Use tools like grid systems, colour psychology, type hierarchy, and web fonts. Ensure that the website is responsive to all kinds of devices. Learning these will instantly give a forward push to your web design career.

3. HTML & CSS

Gaining thorough knowledge about HTML (Hypertext markup language) and CSS (Cascading style sheets) is one of the finest web designer skills that you can aim to learn. Both HTML and CSS are the fundamental blocks upon which the style and structure of a website are built. They enable you to read and edit a page, as often as you want to. By learning these principal languages, you will easily be able to secure a decent web design job. 

4. Programming Languages 

Apart from HTML and CSS, if you can learn a couple of other programming languages, your web design career prospects will definitely improve. It will be great if you can master JavaScript, Python, Swift and C++ but if you have to choose amongst any one of these, go for JavaScript. This is because, as per a Stack-Overflow survey, more than 65% of designers already prefer to work with Java. Knowing these languages will immediately make you stand a class apart. 

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How to turn your Figma designs into responsive prototypes https://vivalaviolette.com/how-to-turn-your-figma-designs-into-responsive-prototypes/ Mon, 29 Aug 2022 13:47:31 +0000 https://vivalaviolette.com/?p=42 Designing for different screen sizes is essential for creating the best user experience. In this article, we will show you how to create responsive prototypes with Figma and Anima. Responsive prototypes in 3 steps: 1. Apply Figma’s Constraints Constraints show how elements should respond as you resize their Frames. This […]

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Designing for different screen sizes is essential for creating the best user experience. In this article, we will show you how to create responsive prototypes with Figma and Anima.

Responsive prototypes in 3 steps:

  1. Apply Constraints
  2. Connect Breakpoints
  3. Share responsive prototypes

1. Apply Figma’s Constraints

Constraints show how elements should respond as you resize their Frames. This helps you control how your design looks across different screen sizes and devices.

How to do it? It’s simple— Pinning elements!

  • Constraints relate to the containing Frame.
  • You can’t apply constraints to Groups.
  • Left / Right / Top / Bottom / Center — Will keep the layer size fixed and pin it to the selected direction of the parent Frame.
  • Left and Right / Top and Bottom — Will keep padding from both edges, stretching the layer’s size.
  • Scale — Will keep the layer size and position as a percentage of the Frame’s dimensions.

Tip for responsive images

When applying constraints to an image, we want to ensure that the image keeps its ratio and doesn’t stretch. Simply select ‘Fill’ for the fill image type.

That way, the image is always centered, with as much image showing as possible, but never loses its proportions.

2. Add Breakpoints with Anima

Breakpoints are the point at which your design adapts to different screen sizes.

With Anima, it is super easy to connect several screen sizes in the same screen. So when sharing your design with your team, stakeholders or clients, you simply share a single link with all screens connected as one.

Breakpoints are where the design jumps between mobile, tablet and desktop. The constraints are how it’s going to behave in between the breakpoints.

How to add breakpoints:

  1. Start by installing Anima for Figma plugin.
  2. Open Anima’s plugin, click the plus icon (+) next to breakpoints, and select all the frames you want to connect.
  3. Select one of the frames, and click ‘Preview in Browser’ to see it running.

How does it work?
Design for the smallest size for each breakpoint. Let’s say for example — 320px for mobile, and 1024px for desktop. That means, for a screen size between 320–1023px, you’ll see the mobile design, and for screens over 1024px, you’ll see the desktop design. You can create and connect as many breakpoints as you like.

3. Share a Responsive Prototype

Figma allows you to design with responsive superpowers. But when it comes to responsive prototypes — you need Anima.

Use Anima to share responsive prototypes with Figma’s constraints and Anima’s breakpoints. Anima’s prototypes are code-based, and they can behave the way the final product is supposed to.

You can even take it one step further and share the prototype’s React or HTML code with your developers (Read more here).

How to share a responsive prototype?

  1. After previewing your prototype in the browser, sync your design by clicking the button ‘Sync to Project’.
  2. You can always preview it on Play-mode in Anima.
  3. Click the ‘Share’ button, and choose your share preferences. You can share it with your team by inviting members to collaborate in Anima. Or to share it with a public link.

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3 interactive web design trends for 2023 https://vivalaviolette.com/3-interactive-web-design-trends-for-2023/ Wed, 13 Apr 2022 13:20:47 +0000 https://vivalaviolette.com/?p=14 The next phase of the internet has arrived in the 2023 web design trends. As ever, these digital trends are a reflection of emergent technology and its impact on society, and the past year gave designers plenty of material to work with. There have been major advancements in AI—to the […]

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The next phase of the internet has arrived in the 2023 web design trends. As ever, these digital trends are a reflection of emergent technology and its impact on society, and the past year gave designers plenty of material to work with.

There have been major advancements in AI—to the point that it can make its own art—and the Metaverse has pushed VR further into the mainstream. Web design trends that showcase immersion, simulation and cinematic techniques have followed. At the same time, a global recession has inspired both a retreat from opulence and push towards joyful, escapist experiences. And all of this has occurred under the backdrop of the Big Flat Now, where the internet and mobile phones have reached a zenith in worldwide availability. The result is web design trends that are less constrained to the immediate and the local, as aesthetic innovation becomes a fast-paced, global effort.

With all of these factors at play, the following web design trends for 2023 are poised to rattle the very foundations of the World Wide Web.

1. Animated product reveals

Hover animations have always been useful for subtle micro-interactions, keeping the visitor passively engaged. But in 2023, web designers are going even bigger with hover animations, transforming ordinary page elements into dazzling product reveals.

This trend accomplishes several goals at once. It supports speed browsing, as the visitor can quickly review a product without clicking into another page. It animates the product, providing a teaser of how it might be used. It bolsters a minimal interface, showing photos one at a time and keeping the page free of image clutter. It can introduce a new foreground dimension to the site, animating product photos on top of the existing page.

And finally, like most surprise interactions, these hover animations create a feeling of discovery, making the visitor want to keep exploring to find even more reveals.

2. Immersive 3D worlds

Last year, many websites favored immersive scrolling experiences that pulled viewers into the page. Partially thanks to a continued interest in VR tech, this trend has now evolved into completely immersive websites—fully rendered 3D worlds.

Immersion gimmicks are nothing new, but rarely do they go so far as to take the user on a journey through digital space with the smooth tracking of a crane camera. And while audio techniques used to be considered a tacky relic of the early internet, subtle music is making a comeback in order to add a cinematic touch. Because audio does still come with accessibility challenges, most websites will ask for permission to play music before loading the page.

This trend takes a great deal of effort to pull off—sometimes necessitating 3D modeling and sound mixing—so it is most useful for one-off campaigns, as seen in the Coach x Tom Wesselman product line. While these website worlds tend to be more stylistic than realistic, that is exactly what makes them appealing—they are imaginative, escapist spaces that users will want to lose themselves in. At their best, they challenge the many stale layouts that orient the page around a CTA button. These websites trust the visual experience to leave a lasting mark on visitors instead.

3. Overstimulation

“Less is more” has been digital law for decades now, mandating that websites should be intuitive to the point that users don’t have to think. In the recent past, many designers have rebelled against these constraints through anti-design and the reinvention to the gaudy interfaces of Web 1.0. But for 2023, rebellion against UX minimalism is digital maximalism—designs aiming for complete overstimulation.

This trend declares all-out war on white space, customizing nearly every page element. A single web page may have animated backgrounds, animated foregrounds, oversized typography, hover and click effects, flashing images and splashes of color all at once. The effect is to create websites that are not only rebellious but expressive, novel and unashamedly weird. It takes engagement and entertainment to impressive new heights, prioritizing experience over intuitive navigation to incentivize exploration.

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