A white label SEO tool allows agencies to deliver SEO data through software that looks like their own product. Clients access dashboards, reports, and insights branded with the agency’s logo, colors, and domain, without seeing the third-party platform behind the scenes.
This matters because SEO results are easier to sell and retain when they feel proprietary. Instead of sending screenshots or exports from multiple tools, agencies can present a single branded system where clients track performance, issues, and progress over time.
A reliable white label SEO platform should include:
- Client dashboards that match your brand identity
- Automated reports delivered on a schedule
- Core SEO features such as audits and rank tracking
- Integrations with Google Search Console and analytics tools
- Controlled access for clients and internal teams
Below is a practical overview of the most popular white label SEO tools used by agencies today.
1. Sitechecker
Sitechecker white label SEO tool is a full SEO platform built with agency workflows in mind. It combines technical SEO, rank tracking, site monitoring, and analytics dashboards, all wrapped in a flexible white label setup.
Branding applies across the entire client experience. Dashboards, shared links, scheduled reports, alerts, and notification emails can all reflect the agency’s identity. Clients interact with what feels like the agency’s own SEO system rather than a third-party product.
User access is also agency-friendly. Teams can invite clients, colleagues, or partners without worrying about per-seat pricing, and permissions can be adjusted at the project level.
Pros
- Fully branded dashboards, reports, alerts, and email notifications
- Unlimited users with flexible permission settings
- Strong technical audits and ongoing site monitoring
- Daily rank tracking with local SEO and AI overview visibility
- Built-in Google Search Console reporting with complete datasets
Cons
- No native link outreach or campaign management module
- Designed specifically for SEO, not multi-channel marketing
Conclusion
Sitechecker is well suited for agencies that want one branded platform to manage audits, rankings, monitoring, and client reporting without stitching together multiple tools. It works especially well for long-term SEO retainers and technical SEO projects.
2. AgencyAnalytics
AgencyAnalytics focuses primarily on reporting and client communication. It provides white-labeled dashboards and automated reports that agencies can share through a branded portal. Custom domains, logos, and color schemes help reinforce agency ownership.
While the platform includes rank tracking and basic SEO metrics, it’s not intended to replace a full SEO suite. Many agencies use it as a reporting layer on top of other SEO tools.
Pros
- Clean, fully branded client dashboards
- Automated report scheduling
- Designed for managing many client accounts
Cons
- Limited technical SEO and monitoring features
- Shallow site audit capabilities
- Costs rise as integrations are added
Conclusion
AgencyAnalytics is best for agencies that prioritize client-friendly reporting and already have separate tools handling SEO execution.
3. SEMrush (Agency Growth Kit)
SEMrush is a widely used marketing platform covering SEO, PPC, content, and competitive analysis. The Agency Growth Kit adds branded reports and a client portal to the standard SEMrush offering.
This allows agencies to share polished reports while continuing to use SEMrush’s extensive data sources. However, white label customization is restricted compared to agency-focused tools, and the Agency Growth Kit increases the overall subscription cost.
Pros
- Access to one of the largest SEO and marketing databases
- Branded reports and client access options
- Strong keyword and competitor research capabilities
Cons
- Limited branding flexibility
- Extra cost for agency features
- Complex interface for client-facing use
Conclusion
SEMrush with the Agency Growth Kit makes sense for agencies already invested in the SEMrush ecosystem that want basic branded reporting without changing tools.
4. DashThis
DashThis is a reporting platform built to visualize marketing data. It allows agencies to create branded dashboards and share them via live links or PDFs. Setup is quick, and the interface is easy for clients to understand.
DashThis does not offer built-in SEO tools. Instead, it relies on integrations to pull data from external platforms, making it better suited for presentation than execution.
Pros
- Simple, branded dashboards with custom visuals
- Automated reporting workflows
- Good for combining multiple marketing channels
Cons
- No native SEO audits or rank tracking
- Limited report customization depth
- Basic access controls
Conclusion
DashThis is a solid option for agencies that need visual marketing reports but already manage SEO in other tools.
5. Raven Tools
Raven Tools combines SEO functionality with reporting in a single platform. It includes site audits, keyword tracking, backlink analysis, and white-labeled reports that can be scheduled and shared with clients.
Branding options are relatively basic, and reports rely on predefined templates. Still, it offers a balanced set of features for agencies looking for simplicity.
Pros
- Core SEO tools included
- White-labeled reports with scheduling
- Straightforward onboarding and pricing
Cons
- Limited branding customization
- Fixed report structures
- Basic user permission options
Conclusion
Raven Tools is a practical choice for agencies that want an all-in-one SEO solution with light white label capabilities and minimal setup.
Final conclusion
White label SEO software helps agencies control how their work is presented and perceived. Reporting-focused platforms like DashThis and AgencyAnalytics excel at visualization, while SEMrush remains a research powerhouse. Raven Tools offers a simpler, cost-effective balance.
Sitechecker stands out by combining strong white label branding with hands-on SEO tools in a single platform. For agencies that want fewer tools, clearer workflows, and a consistent client experience under their own brand, it offers the most complete solution.